Marketing Strategy
(For more services, please visit the Executive Assistant, Copywriting, and Web Design pages.)
- Guidance and coaching in creating a personal business success mindset plan and marketing materials for your business, organization, or career
- Create, recommend and implement marketing programs and campaigns for products and services of your business
- Assistance creating websites, programs, ebooks, videos, kits, books, special reports, email campaigns and other promotional items
- Assistance creating speaking engagements, workshops, webinars, seminars, PR articles and effective use of public relations using a blending of inner and outer approaches
- Prepare marketing strategies and plans by collaborating and obtaining input from company executives, sales and management teams
- Oversee direct marketing efforts including the creation, content development and delivery of eblasts, brochures, product videos, website, tradeshow signage including giveaways, materials for any other events
- Coordinate marketing efforts through liaising with both internal and external creative team resources
- Liaise with business partners to ensure their marketing channels/materials reflect the most current product marketing messages
- Design, build and maintain company’s social media presence to engage customers on social media (LinkedIn, Twitter, Facebook, etc.)
- Monitor, review and report on all marketing activity and results
- Ensure brand messages are consistent
- Developing, managing, implementing, and integrating SEO
- Develop and manage content key marketing schedules/timelines for product promotions by working in partnership with internal and external teams
- Create master content/promotions production calendar with project plans and schedules
- Develop brand voice, implement and evaluate outreach strategies
- Analyze the external marketplace, industry trends customers and competitors
- Collaborate with team members
- For small to medium businesses, both B2B and B2C
Social Business/Social Media
- Creation and Management of Social Media accounts such as Twitter, Facebook, YouTube, company Blog and other social media channels
- Ensure consistency of messages across multiple networks
- Post and promote interactive content that encourages participation, ensure that the community is actively engaged
- Monitor social media sites and forward customer questions or concerns to internal resources if necessary
- Identify existing and emerging social media tools and channels needed to execute these strategies
- Identify and recommend new websites, mobile applications or other SM channels based on internet trends
- Identify and engage range of individuals as online advocates
Graphic Design
- Adobe Creative Suite, page design, photography, photo editing, graphic design, illustration. (For current clients only)